YOUR BRAND: YOUR PEARL

YOUR BRAND: YOUR PEARL is the first of a series of books by which, the author intends to face the matter of intellectual property and in particular of
rademarks, designs and other distinctive signs in an increasingly specific way and in same time easily. Idea is to offer, to who due to his will or due to its role in the company, in professional Office or in another economic reality, the notions that clarify arguments and specially are useful to prevent unpleasant situations and worries following decisions taken too lightly and without asking for advice to experts. YOUR BRAND: YOUR PEARL therefore wants to be a first assistance to business operators who have to take choices on this important and fundamental business asset that is called trademark or brand and, at the same time, this book is a help to consultants, often called to solve complicated situations to decisions taken.
YOUR BRAND: YOUR PEOPLE deliberately uses a direct and simple language, I hope not trivial, to get right to the point, or rather, to talk about situations that the trademark consultants normally encounter in the performance of the profession that essentially concerns the legal sphere of trademark, often improperly indicated with the names of logo or brand, in the various aspects of selection, registration, surveillance, defense, determination of value and contracts. Although sometimes every protagonist of the events concerning the brand, customer, expert in communication and brand consultant, seems to speak different languages, it is essential to agree on some principles dictated by national and international regulations that govern the trademark.
So if it is true that the common purpose of all those who work for companies, is that of growth and success of the client; it is therefore fundamental in an increasingly enlarged and complex market, creating synergies in respect of their roles. It is proven that often the company's growth corresponds to the growth of the trademark that "bred" and appropriately protected can become a Pearl.
The author based on his practical experience, now more than twenty years always in contact with companies, in this book has tried to identify and merge into six chapters the most important issues that, if understood, can greatly simplify the relationship between those who must take of the decisions on the brands, translatable in the short in cost savings, including tax, which perhaps previously did not know, as well as time, to have made the right choices immediately, seizing new opportunities for profit, YOUR BRAND: YOUR PEARL is a work that lasted more than two years and that since it began, has profoundly changed the life of the author and therefore: in order to improve the others, he thinks he has improved himself.